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Hydration Hub – understanding water, every day

The average human body is around 60% water, yet most of us know little about what we drink each day.
Find answers on what's in your water, how filtration works and what it changes – clearly, and backed by evidence.

A smiling woman floating on her back in water, wearing a black bikini top and a light beige bikini bottom.

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Choose a topic filter or dive into our full collection of articles.

Hydration Hub

How long does bottled water last — and why the bottle decides
In your water

How long does bottled water last — and why the bottle decides

Mark Appel

Unopened bottled water typically keeps until the best-before date on the label – usually one to two years. The limit comes from the plastic, not the water: water itself doesn't expire. That distinction is where this story actually starts.

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Two people are swimming in a lake with a SUP. The woman shakes her had and waterdrops are flying through the air.
In your water

How to avoid PFAS: forever chemicals in water, explained

Mark Appel

You can reduce your PFAS exposure in three practical ways: know your local water quality, check everyday products, and treat your drinking water where it helps.

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How water filtration works – in 90 seconds

Ninety seconds on what happens inside a filter cartridge between tap and glass – the mechanism behind much of what you'll read in this hub.

Video laden: Video animation of a MAXTRA PRO Limescale Expert Water Filter cartridge, which shows the single filter stages inside the cartridge.

FAQ

Understanding is one thing, choosing is another.

These topic guides take what you've read here and turn it into a decision that fits your water and your household.

Water Filter Guide

Answer three questions and get a water filter recommendation that fits your household and needs.

Filter Jugs, compared

Sizes, filter cartridges and daily use side by side – find what fits your household.

Jug, Tap or Bottle?

Three common ways to filter water at home – where each one fits, and where it doesn't.

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